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About us

What makes Ideal stand out?

Ideal started as an independent technology company, with one man (Mo) a desk, and a vision to give customers real business value through IT. Over 15+ years, Ideal has grown to be one of the UK’s leading technology partners, working with big names like IKEA, Pizza Express, Battersea Power Station, Co-op Live, Twickenham and many others along the way.

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Highlights

15+years and counting

Moto Shakoori, Founder and CEO at Ideal looks back.

#1Cisco Smart Buildings/Venue Partner of the Year

EMEA UK & Ireland Winner.

“Ideal have a strong ability to execute and manage complicated projects and have been a trusted technology partner in the success of Battersea…”

Highlight image Battersea Power Station

“By far the best vendor I’ve ever dealt with. Ideal has always successfully and quickly resolved any issues that have risen.”

Highlight image IKEA

66Floors at 22 Bishopsgate

We designed implemented and support the core network for the City’s highest office block.

8.5Outstanding Happiness Index

As voted by our employees.

Staying closer to our customers

Our philosophy has always been to put ourselves in our customers shoes.

We take time to really understand the issues you face and to know where the pain points are. We’re not afraid to challenge the status quo to make things happen faster, better, more sustainably.

From pre-sales to order, project management and delivery, we keep almost everything in-house, ensuring every detail is controlled to our exacting standards. Even our 24/7/365 Managed Services are located here in our offices in Brighton, giving you the best possible support when they need it most.

Working as an extension of your team

Whether you are at the initial phases of planning a Smart Building, upgrading networks or defending your organisation from evolving cyber threats, you’ll find our experts are open, agile and collaborative. They’ll work with your team to implement real-world practical solutions.

Endlessly curious

Our engineers are curious about technology. Many are acknowledged experts in their chosen fields, constantly evaluating new technology, training with multiple vendors and speaking at industry forums. They’ll bring that experience and energy to your IT challenges.

Fiercely independent

Ideal is independent, working with a broad range of partners. That enables us to create solutions specifically tailored to your precise needs. Whether we’re designing around your legacy IT, future-proofing a new pathway or working around restricted site availability, we’ll deploy the right solution to agreed timescales.

The core values that guide us

Pride

We take immense pride in our work and the positive impact it has on transforming workplaces, efficiency and profitability for our customers; not just in what we do, but how we do it.

Relationships

We believe in the power of strong relationships – within our team, with our customers and throughout the broader community. We aim to ensure everyone feels supported and empowered.

Ambition

Ambition drives us to push boundaries, dream big, and innovate fearlessly. We invest heavily in our people, our training, and our leadership and encourage a culture of learning and growth.

Working across a broad range of sectors

We work in some of the most demanding sectors with organisations of all sizes, including:

  • Smart Buildings
  • Landlord networks and public spaces
  • Office fitouts and upgrades
  • Retail and distribution
  • Stadiums and Arenas
  • Hospitals and Healthcare
  • Local Authorities

If you would like to discuss how we can partner with your organisation, please do get in touch.

Case studies

150 holborn case study

150 Holborn

Delivering a secure, scalable, and flexible network infrastructure to enable one of the smartest buildings in Europe.

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Beggars Group

Helping one of the largest independent record labels in the world to consolidate local networks, enhancing collaboration and saving money.

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Twickenham Stadium

A network upgrade to support 82,000 matchday fans, operations and security at the world’s largest Rugby Union stadium.

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Testimonials

What do our client’s say?

  • “Ideal have a strong ability to execute and manage complicated projects and have been a trusted technology partner in the success of Battersea…”

    Author thumbnail Stuart Bailey Preconstruction Manager, Skanska
  • “We really do see them as an extension of our team.”

    Author thumbnail David Griffiths IT Operations Lead, Horder Healthcare
  • “ …we wouldn’t be able to do our job without the team. It’s like having an extra set of hands at the desk at all times.”

    Author thumbnail James Ward Technical Services Director, Battersea Power Station
  • “I really trust Ideal – they completed the project under pressure with no disruption. As a result we have a faster network, greater resilience and decreased security risks.”

    Author thumbnail Chris Fullalove IT Director, Caffyns Group
  • “Ideal’s truly end-to-end converged network solution is critical to ensuring our building is futureproofed, scalable and secure in an ever-evolving world.”

    Author thumbnail Dan Cope Head of Technology, Dar UK